Tesco partnered with renowned professional makeup artist Barbara Daly to launch a new own-brand cosmetics range. Their goal was to create a significant impact with the launch, positioning this extensive line of products as a high-end, yet accessible, modern brand.

THE IDEA

The concept is about heroing the products in a fresh and fun way by bringing each product to life through unique styling for each.

The logo and visual identity expresses the full palette of colours like a swatch chart building out from the master logo.

The photography brings the products to life reflecting a fun, energetic, and playful tone.

THE LAUNCH

The new beauty range and brand was introduced at a launch party and rolled out nationally across multiple communications including merchandise, clothing and print and digital communications.