NAYTAVA
Crafting the Look for a Unique Challenger Brand
As a challenger brand within the management consultancy sector working with large retail and blue chip companies, Naytava were on a growth journey and required a new brand to reflect their global ambitions.
The solution was to work closely with the team to craft a new brand voice that would position them for the future and clearly articular their complex offer. We did a deep dive into the background and benchmarked again competitors, our insights lead us to three clear potential creative themes to pursue.
EXPERTISE
Brand Identity
Brand Guidelines
Brand Rollout
Website Design
UI System Design
Digital Design
SKILLS
Creative Lead
Strategic Thinking
Concepting
Art Direction
Hands-on Designing
Team collaboration
Client Liaison
“We now have a brand we are proud of and one that is not just a representation of what we are now, but also what we will become in the coming years.”
“Nicola’s thoughtful and meticulous approach, plus her wealth of experience was incredibly helpful for us as a relatively new business. She challenged when needed and really took the time to get under the skin of our business and the clients we work with to get it right.”
“It was a pleasure to work with Nicola and we are so pleased with our brand – we’ve had fantastic feedback from clients and partners!”
Alison Wild
Cofounder, Naytava
